Social Media Management

Grow Your ROI With Social Media Marketing & Management Services

Drive a return on investment (ROI) from places like Facebook, Instagram, and LinkedIn with social media services from Affirmative Media. With our competitive social media management services, your business can start growing its brand awareness and revenue from social media.

Harness Your Social Proof

We’ve generated over $3,021,182,299
IN CLIENT REVENUE

We've published more than
165,000
CLIENT SOCIAL POSTS

We have more than
450+
MARKETING EXPERTS

Some Brands We Work With

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Drive results with social media marketing services

Almost 75% of people use social media when making a purchase decision. It’s a critical touchpoint for shoppers in the business-to-consumer (B2C) and business-to-business (B2B) industry, which is why companies invest in professional social media services.

With a client recommendation score that exceeds the industry average by 488%, Affirmative Media is a trusted choice for social media marketing services. As your partner, we’ll help your business improve its brand awareness, customer loyalty, revenue, and more.

Discover how (and why our social media management services lead) by browsing our service packages and prices below.

Got questions? Talk with a strategist now by contacting us online or calling +234 703 766 5680!

Social Media Marketing Management Services

Features 1 SOCIAL NETWORK 2 SOCIAL NETWORKS 3 SOCIAL NETWORKS
Number of Posts per Month Up to 15 Up to 30 Up to 45
Number of Custom Images per Month Included with Posts 6 8 10
Number of Boosted Posts Up to 2 Up to 4 Up to 6
Number of Custom Contests Included per Year 0 0 0
Social Media Marketing Strategy
Social Media Competitive Analysis
Social Media Brand Reputation Analysis
Social Media Audit + Recommendations
Dedicated Social Media Account Manager
Daily Monitoring of Included Social Assets
Monitoring of Boosted Post Comments $175/month Mon., Wed., Fri. Daily
48 Business Hour or Less Customer Response Time
Up to 1 personal social media consultation per month
Access to WebFX editorial calendar & content publishing tools
Access to WebFX social media contest tools
Standard Monthly Reporting and Analysis
Access to MarketingCloudFX
Network Setup & Optimization
Cover Photo & Profile Photo Design/Optimization
450+ SMEs behind campaign driving results
Weekly Call or Campaign Status Update (optional) $450/month $450/month $450/month
Ongoing Monthly Campaign Investment (Standard Consultation and Reporting) $1,450 $1,850 $2,050
Required Boosted Posts Ad Spend (Standard Consultation and Reporting) $100 – $200 $200 – $400 $300 – $600
Need more information? Call Us:
+234 703 766 5680

Enhanced consultation and reporting plans (Weekly)

Features 1 SOCIAL NETWORK 2 SOCIAL NETWORKS 3 SOCIAL NETWORKS 4 SOCIAL NETWORKS 5 SOCIAL NETWORKS
Number of Posts per Month Up to 15 Up to 30 Up to 45 Up to 60 Up to 75
Number of Custom Images per Month Included with Posts 6 8 10 12 14
Number of Boosted Posts Up to 2 Up to 4 Up to 6 Up to 8 Up to 10
Number of Custom Contests Included per Year 0 0 0 1 1
Social Media Marketing Strategy
Social Media Competitive Analysis
Social Media Brand Reputation Analysis
Social Media Audit + Recommendations
Dedicated Social Media Account Manager
Daily Monitoring of Included Social Assets
Monitoring of Boosted Post Comments $175/month Mon., Wed., Fri. Daily Daily Daily
48 Business Hour or Less Customer Response Time
Up to 1 personal social media consultation per month
Access to WebFX editorial calendar & content publishing tools
Access to WebFX social media contest tools
Standard Monthly Reporting and Analysis
Access to MarketingCloudFX
Network Setup & Optimization
Cover Photo & Profile Photo Design/Optimization
450+ SMEs behind campaign driving results
Ongoing Monthly Campaign Investment (Standard Consultation and Reporting) $1,450 $1,850 $2,050 $3,150 $3,350
Required Boosted Posts Ad Spend (Standard Consultation and Reporting) $100 – $200 $200 – $400 $300 – $600 $400 – $800 $500 – $1,000
Need more information? Call Us:
+234 703 766 5680

The Benefits Of Social Media Marketing Services

Simply having social media is a start to increasing your credibility as a brand. If your business does not have a social media account, or if it does but it’s not regularly updated and optimized, it has the same impact as having a brick-and-mortar location that’s empty, collecting dust. It doesn’t give a good impression, it does nothing to establish trust with your potential customers and it can make users question if your business is even operational. This is because “checking out your social media” is a part of the research process for buyers today. That’s how important social media is for businesses these days. So then, if you partner with a social media marketing agency like LYFE Marketing to take your social media accounts to the next level, you can accomplish more than the bare minimum of just having a social media account. If we’re saying that simply having a social media account is afoot in the right direction towards increasing your credibility, imagine what implementing a strategic, powerful social media marketing plan could do for establishing your credibility and online presence.

The keyword there is targeted! Earlier we said billions of people use social media and that most have 8 or more accounts on average. You need to be able to sift through the sea of people online to find your specific target audience because you don’t want to build a follower base of just any type of person! You want potential customers! So how do you accomplish this? You start by picking the right social media platforms for you. Each social media platform is different and therefore attracts different groups of people. For example, Facebook’s users are pretty evenly split between males and females while Pinterest is used more by females. So first you’ll want to nail down what your ideal customer looks like and from there, you can look at the qualities of the different social media platforms to determine which might benefit you the best. Which holds the majority of your target audience? Once you determine the social media platforms you want to utilize, you can then use further targeting options provided by each individual platform. You can filter through a platform’s user base and target by demographics, interests, behaviours and more. This will help ensure that your social media content is being served to the right audience.

Engagement and conversations are happening every second of every day on social media. One of the biggest reasons social media has proven so powerful for businesses is because it gives them the ability to engage with their customers directly. For example, if someone buys a dress from your shop, they are likely to take a photo with it on, post it to Instagram and tag your brand (this is just an example but if happens way more often than you might think!). Your brand can then like the photo, comment on it, share it on your Instagram etc. This kind of positive interaction encourages brand loyalty and shows people that your customers love your brand. Let’s look at another example. Let’s say a mishap occurred with shipping and a customer let’s you know about it on social media. You have the power to quietly provide a solution to that customer and take care of their needs all within private messages on social media before they go and publish a negative review of your business. Having direct access to your customers allows you to keep a pulse on the likes and pain points of your target audience while they feel that they have a direct line and connection to your brand, increasing their trust in your brand.

Remember earlier when we said that social media marketing services work best when they support your other marketing services and vice versa? Well, here’s the perfect example of that. SEO is the process of getting your website to rank higher on search engines like Google. For example, if you sell muffins in Blue Ridge, Georgia, you would want your website to appear as the #1 search result when somebody types in “muffin shop Blue Ridge, GA” on Google right? SEO is the process that helps you do that, and you can learn more about our SEO services here. So, what does social media marketing have to do with SEO? Well, there are hundreds of ranking factors that Google looks at when determining which websites to rank first, and social media is one of those factors. The more backlinks you receive to your site from social media from people sharing your content and talking about your business, the more importance Google places on your website. What’s a backlink? A backlink is a link from another website that links back to your website, and backlinks are very important to Google. So while you’re carrying out your social media strategy to reap all of the social media specific benefits we’re discussing here, you can be simultaneously assisting your SEO efforts as well.

The best benefit of all! While yes, social media management is geared more towards fueling the top of your marketing funnel, you want to see that those followers are eventually converting into customers. This starts with targeting the right people from the beginning and building your online presence effectively with a thought-out social media marketing plan. You don’t want your social media marketing efforts to be for nothing, so that’s where a social media marketing company like LYFE Marketing comes in! We know how to simultaneously focus on the followers and engagement while keeping the end goal of ROI in mind.

Additional social media marketing services

Looking for platform-specific social media marketing services?

Instagram Marketing Services

Promote your business and grow its following on Instagram with our social media management services for Instagram.

Instagram Advertising Services

Capture more likes, followers, and even revenue from Instagram with our advertising services for the network.

Facebook Advertising Services

Generate more likes, followers, and revenue with our Facebook Marketing Partner agency.

Twitter Advertising Services

We create thoughtful, awareness-driving Ad campaigns for Twitter with our advertising services for Twitter.

LinkedIn Advertising Services

Create Ads for LinkedIn, from recruitment to lead generation, with recruitment to lead generation, with our LinkedIn advertising services.

How To Market On Social Media

Andreas Casey Client

Do the heavy lifting upfront to make the rest of your social media marketing plan a little smoother and dive into some heavy research. You want to know everything you can about the following 3 things: your target audience, what your competitors are doing and user behaviours on the specific social media platforms you intend to use.

How do you find this information? Well, there are a couple of ways. For your competitors, start by simply looking at their social media pages. What are they posting? Do they get good engagement on their post and/or do they have a decent amount of followers? On Facebook, there’s a feature where you can literally click to see what Facebook ads they’re running as well. Overall, you want to conduct a social media audit of your competitors.

Take note of what they’re doing and jot it down (either as something to try or something to avoid!). Then, assuming you have a shared target market, look at how people are responding to their content. Do they comment a lot or have a good amount of reviews? And in both of those instances, is it positive or negative overall? When it comes to your customers, Facebook has another feature called Facebook Audience Insights which can give you some ideas of what your target audience seems to be interested in on Facebook given their behaviour patterns on the app.

Beyond this, take a moment to really think about what motivates your target audience’s purchasing decisions. What problem are they trying to solve or what goal are they trying to accomplish by ordering your product or using your service? Understanding your customers should be at the heart of every piece of marketing content you put out.

And lastly, you want to be educated about the social media platform you’re utilizing. Be aware of how people utilize the platform, and cater your content to their behaviour patterns. Here’s an example. If you have a long-form video to publish, Twitter may not be the optimal platform given that tweets are limited to 280 characters and people are used to consuming short bursts of content there. Whereas when people go to YouTube, their mindset is ready to consume some longer-form content.

So with all of your knowledge compiled about your competitors, your target audience and your social media platforms, let’s move on to the next step.

After conducting extensive research about your target audience, put yourself in their shoes. What would they respond to best on social media? What do they care to see and what would they scroll right past? While your business’ social media accounts are for your business, they should ultimately exist to please your consumers!

Remember that social media marketing is all about capturing the attention of targeted, qualified, relevant followers to enter them into the top of your sales funnel. So your social media content should be less sales-heavy and more customer-focused. Provide informative, helpful content that makes you a thought leader in your space while simultaneously providing value to potential customers.

The other perk that comes with planning out your social media content is it gives you time to think about your messaging in advance. Decide what you want your brand tone to be and how you want to interact with your followers.

Make sure everything you can control about your accounts is as optimized as possible. Think of it as putting your best foot forward on social media. This includes filling out your bio, adding a high-resolution version of your logo as your profile photo, ensuring your website links work, adding your business’ contact information, proofreading for any spelling and punctuation errors and more.
Also, if you’re managing multiple social media accounts for your business, you want to make sure everything looks unified across the board. Somebody should be able to easily find you by typing in your business name on any social media platform. One good way to ensure this is to change your handle to be the same on every platform. Your handle is the @username which is separate from your “name” on social platforms. Make sure they’re all the same to make your business accessible and convenient for users.

The last tip we have for you on optimizing your social media accounts is actually a fairly new feature. Social media platforms are slowly starting to roll out their own native “SEO” processes if you will. This means when someone types in certain words into the platform’s search bar, your account can appear in the search results even if the user did not search a hashtag or location tag. When you’re optimizing your bio, particularly on Instagram, make sure you include “keywords” or words that people are likely to search for, in relation to your business. For instance, if you own a deli, make sure to include the words “deli” and “restaurant” in your bio as these are keywords people will likely search if there are looking for a deli in their area.

Social media advertising is a whole other ballgame when compared to organic social media management. That’s why our social media advertising services are separate- because the goals and approaches are different. That said, it does couple well with organic social media management. The two services go hand in hand. So here are some questions to ask yourself if you’re debating on whether to run social ads or not.

  • Do you have the time to invest in an organic approach or do you need immediate website traffic?
  • Are you looking for an extended reach within your target audience beyond what organic social media can provide?
  • Do you have an existing customer list, email subscriber list or any other historical data to work with?
  • Are you ready to set aside at least $20/day in ad spend?

The way you answer those questions will help you determine whether or not you need to invest in social media advertising, social media management or both!

FAQs about social media services

Social media marketing is important for marketing strategies for a few reasons:

  • Extends your reach: Social media networks like Facebook, Instagram, and Twitter have massive reach, and by joining these networks, you can take advantage of their large audience numbers. Via original content targeted ads and boosted posts, you can reach your dream client.
  • Strengthens your brand: Business buyers and shoppers expect companies to have a social media presence. If you’re inactive — or non-existent — on social media, it can make potential clients hesitant and push them to find an alternative option.
  • Helps your customer service: Around 65% of people use social media for customer service. Whether you’re answering questions in the comments or resolving issues via private message, social can help improve your customer service and customer satisfaction.
  • Increases your traffic sources: Besides paid, search, and email, your business can also use social media to drive traffic to your website. Posts sharing the latest blog post, sale, or product release can push people to your site, which can result in a new lead, sale, or even email subscriber.

Overall, social media has become a cornerstone of digital marketing strategies. Networks like Facebook, Instagram, Twitter, and YouTube offer your business a valuable place to engage and interact with your target audience, which can lead to conversions later

Social media marketing is different from digital marketing because of its focus.

While social media marketing focuses on marketing via social media networks like Facebook, Instagram, and LinkedIn, digital marketing focuses on marketing via different channels, like search, social, email, and paid.

Essentially, social media marketing is a type of digital marketing.

Some best practices for social media management include:

  • Focus on the social media networks most valuable to your business and audience
  • Build a style guide, plus a standard operating procedures guide
  • Establish a monthly social media calendar for posts and ads
  • Set up a way to track your marketing and advertising initiatives
  • Monitor competitor and industry activity for inspiration
  • Post a mix of content — helpful, promotional, and more
  • Respond to comments and messages
  • Measure and analyze campaign performance

If you’re looking for more guidance on how to master social media management, check out this guide.

Social media management services are a type of social media service that manages your social media presence on networks like Facebook, Instagram, Twitter, and LinkedIn. Social media management can include marketing and advertising your business on social media.

Social media marketing services grows your brand awareness, followers, and user engagement on social media networks like Facebook, Instagram, Twitter, and LinkedIn.

Social media advertising services promote your business on social media networks like Facebook, Instagram, Twitter, and LinkedIn. Social media advertising can focus on driving follows, app downloads, website visits, and more.

Let’s Supercharge Your Online Growth

info@affirmation-media.com

Call us (555)+234 703 766 5680